Pest analysis business plan sample

What is a PEST analysis?

A PEST analysis is a strategic business tool used by organizations to discover, evaluate, organize, and track macro-economic pest analysis business plan sample which can impact on their busiiness now and in the future. The framework examines opportunities and threats due to Political, Economic, Social, and Technological forces.

pest analysis business plan sample

Outputs from the analysis inform strategic planning processes and contribute to market research. There are many variations of this framework, which look at different external factors, depending on which industry or market the organization operates in. A PEST analysis is useful for any organization that needs to gauge current and future markets.

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Predominantly, this is conducted by senior management, C-levels for strategic planning purposes. External agencies, bodies, stakeholders and decision makers who may have perspectives as well as consultants and parters can also offer valuable insights into the PEST analysis.

For example, there is likely to be a different emphasis on the technology pest analysis business plan sample for IT organizations compared with those involved in health, tourism, mining, defense, and banking. Economic trends, growth rates, industry growth, seasonal factors, international exchange rates, International trade, labor costs, consumer disposable income, unemployment rates, taxation, inflation, interest rates, availability of credit, monetary policies, raw material costs, etc.

Technology and communications infrastructure, legislation around technology, consumer access online writing degree programs technology, competitor technology and development, emerging technologies, automation, research and innovation, intellectual property regulation, technology pest analysis business plan sample, etc.

pest analysis business plan sample

Tip To get the most from the PEST technique, gather input from the participants with different perspectives.

Using different technologies like businesx conferencing, online forms, and collaborative brainstorming software such as GroupMap can help overcome these challenges.

pest analysis business plan sample

Brainstorm ideas for each area of the PEST analysis template. Rate the ideas business to likely impact on the organization. Share the outcomes of the session to relevant stakeholders.]