I caught a guest post on Problogger the other day, where Kelly Watson of onewomanmarketing. Kelly takes good principles of business planning and breaks out of the business plan recipe mold, aiming instead for the kind of planning that becomes weblog business plan, and steering the business.
How to prepare a business plan for your blog
She says:. Today, I do.
I like this. Lists the goals, steps, metrics, and start tracking. Nicely done. Follow him on Twitter Timberry. The best time to post to your blog.
To blog or not to blog…. Read Managing By: Tim Berry. Her suggested weblog business plan has six parts, which divide into a total of 36 specific questions: The big picture. This is a lot like strategy. What other blogs are in the same area, with some details about what they cover, strengths and weaknesses, etc. What does it cover?
Why you need a blog business plan
How often? WordPress, Blogger, Typepad, or what? How will it be hosted? Domain name? How much will you pay for domain name, hosting, software, customizing the theme or design, etc. Outside help?
Success metrics. This is my personal favorite, and a good reminder that every business plan needs concrete specifics you can track and manage, checking progress, reviewing, and weblog business plan the business.]